V průběhu posledních měsíců jsme pro Vás připravili novou propracovanou segmentaci dat AdArrows. Nová segmentace Vám pomůže zasáhnout uživatele s určitým záměrem, který vychází z chování uživatele za posledních 21 dní.
Tato data Vám pomůžou především v rámci taktických kampaních, kde očekáváte okamžitý přínos.
Cenovou hladinu jsme nastavili nejníže, jak jen nám to umožňují platformy pro její prodej (DSP). V Adformu je cena 5,64 Kč za CPM. V DV360 je velmi podobná, nicméně záleží na konkrétních podmínkách s Googlem.
Díky tomu, že data do DSP poskytujeme prostřednictvím Lotame, můžeme je napojit do jakéhokoli DSP nebo trading desku, který používáte.
Data jsou v přehledné struktuře, která je nyní v nejvyšší úrovni dostupná pro všechny účty Adform. Každá kategorie má minimálně jednu úroveň podkategorie a v případě Vašeho zájmu o podrobnější data nás kontaktujte, abychom se domluvili dle vašich specifických potřeb.
Tuto segmentaci najdete v každém účtu Adform v ČR. Pro výběr dat AdArrows zvolte Data Providers > Lotame PDX.
Další podkategorie (viz ukázka níže) jsou dostupné na vyžádání. V případě zájmu o podrobnější segmentaci nás prosím kontaktujte na mailu info@cerebroad.com.
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The Scope Of Logistics Career in 2024
In the dynamic landscape of global trade and commerce, the logistics profession stands as the backbone of efficient supply chain management. As we step into 2024, the realm of logistics continues to evolve, driven by technological advancements, shifting consumer demands, and the ever-expanding global market. This article delves into the scope of the logistics profession in 2024, exploring emerging trends, challenges, and opportunities that define this critical industry.
Technology Integration: The integration of cutting-edge technologies such as artificial intelligence (AI), machine learning, blockchain, and the Internet of Things (IoT) has revolutionized logistics operations. In 2024, logistics professionals are leveraging these technologies to optimize route planning, enhance inventory management, and streamline warehouse operations. AI-powered…